About
Virtual tours are a new form of marketing that allows customers to experience services or products by a retailer in a virtual environment.
Thanks to the evolution of digital photography and virtual imaging, 360 photos and virtual tours are readily available.
Here’s the deal:
A virtual tour can improve a business, as it gives a sense of luxury, builds more trust with customers, and increases engagement with the brand’s website, virtual tour statistics confirm.
So, it should come as no surprise that virtual tours are all the rage these days. And we’ve got the stats and facts to prove it.
Let’s dive right in.
Exciting 360 Video Statistics
Customers aged 18 to 34 are 130% more likely to book a place if there is a virtual tour.
50% of adult users on the internet rely on virtual tours in their research and decision-making process.
Customers spend 5 to 10 times more on websites with virtual tours.
67% of people want more businesses to offer virtual tours.
There are more than 5 million visits daily on worldwide virtual tours.
Virtual tours increase a business listing’s interest by two-fold.
You can go on a tour of the White House from the comfort of your own home.
What Is Virtual Tour?: General Virtual Tour Statistics
Virtual tours are composed as a sequence of still images or videos that give you a simulation of an existing location.
Then, additional multimedia elements, such as music, narration, and sound effects, are added to stimulate the user’s other stimuli.
Today, virtual tours, live streaming, and video conferencing used as marketing tools by real estate companies, hotels, or any business that can benefit from them.
1. Virtual tours attract customers in the 18 to 34 years age group, as they are 130% more likely to book based on a virtual tour.
(Reimagine Main Street)
Millennials are at the forefront of this new marketing technology, as they are more like to book a venue or use a service if the business website offers a virtual tour.
2. Half of all adults on the internet rely on virtual tours for product and service research regularly.
(TIG Global)
Businesses that offer virtual tours enjoy increased bookings and look-to-book conversion ratios by 16% to 67%. The more engaging the media, having a voice-over, adding background music, animation, or video, the higher the conversion rate.
3. Websites with virtual tours receive 5 to 10 times longer views than those without, virtual tour statistics reveal.
(Leonardo Worldwide)
A virtual tour is appealing because it makes your customers feel like they’re walking through the actual experience. It allows customers to engage while playing around the virtual playground you’ve created.
And, of course, this is why customers usually spend a long time exploring your virtual tour until they are satisfied with their research.
4. Two out of three customers know what is a virtual tour and want more businesses to offer them.
(Seek Beak)
Among survey participants, 67% would like to see more virtual tour opportunities. 26% are indifferent, and only 7% feel that virtual tours were not necessary. What this means is customers truly appreciate virtual tours on company websites.
5. There are over five million visits on virtual tours every day worldwide, virtual tour statistics confirm.
(Panomatics)
The demand for virtual tours exists simply because it’s a great and innovative tool for both businesses and customers. Customers can enjoy peace of mind while they get a virtual feel of a business or service. It also helps to build a bond of trust between the business and its customers.
And it doesn’t just end here:
Virtual tours also attract new customers. Visitors tend to spend a long time on sites with virtual tours, which has the potential to increase sales and site traffic.
6. A virtual tour helps listings double interest.
(Christian Parley)
Customers who go through a virtual tour are twice as likely to make a reservation. Additionally, stats about Google reveal that businesses with Google virtual tours have a 16% higher chance of appearing in Google Search or Google Maps.
7. Matterport, a virtual tour company, reveals that 90% of its clients have a strong brand presence in the marketplace.
(Matterport)
Matterport’s clients have good marketing results, as the overwhelming majority reported stronger brand visibility.
What’s more:
83% of these companies claim to have a more competitive edge, and 74% claim to win more listings after employing Matterport.
Key takeaway:
A well-made virtual tour can make all the difference in today’s competitive market.
8. Google prefers displaying virtual images as thumbnails with a two to one ratio.
(Laurels Tech)
If your site has a virtual tour on your Google My Business listing, Google will favor your 360 thumbnails as thumbnail displays on search results. So, an easy way to gain visibility is to use 360 posts or virtual tours.
The thing is:
Google virtual tours can also influence your listing’s strength or visibility in organic search. In fact, map listings that have a Google virtual tour see a 12% increase in engagement.